Alphabeta was born in 2009 from the three passions of creator: contemporary art, vintage, and psychoanalysis. Her delicate jewelry is personal and non-intrusive. An effortless style inspired by pop rock icons, such as Patti Smith and Debbie Harry. Her first 10-piece collection was immediately embraced by the internationally renowned fashion concept store, Merci, which encouraged her to take Alphabeta to the next level. Since then, each Collection has inspired Savoff to continuously reinvent and offer her vision must haves art.
Today, her gold plated brass jewelry is sold in famous concept stores like Colette and Drugstore Publicis and are exclusively made in Paris. Alphabeta is unanimously recognized by the presses and French influential bloggers as one of the most original, creative, and desirable brands around.